Freelance digital marketing consultant
Freelance digital marketing consultant for your web strategy
Owning a website is good but increasing traffic on it to generate more sales or have more visitors is even better in the growth and development objectives of a company. That’s why I accompany you as a digital marketing consultant in your business. My skills in the field of digital have allowed me to understand different levers to generate visits on a website, increase visibility, develop its reputation and generate leads.
Acquiring traffic on your website is achieved through the digital media strategies put in place. As a a freelance digital marketing consultant, my goal will be to implement these strategies, it can be through advertising campaigns on the Google search network (Google Ads) to appear in the first results on search engines, email campaigns, or other levers by calling on actors of online advertising. From coordinating external providers in agencies or internal resources through creative briefs and then participating in tests. I coordinate all these activations. Once the activation of your campaigns, I analyze and optimize them so that you remain successful in your digital strategy.
SEO consultant / Search Engine Optimisation
After several years working in the digital world, my interest in SEO naturally followed. If you have a website for your business, your goal will be to get known. Google being the search engine that exceeds 90% of the world market share. It will be important to be well positioned on it if you want to maximize your chances of having an online presence. For this, your website must obey certain rules to achieve a strong search engine positioning. I understood that from the creation of a website, a strategy called “semantic” is played from the beginning in the optimization of your content, then comes the technical part in developing the site, and its popularity via external links (backlinks). For that I will carry out the complete audit of your site to optimise it to give it a better visibility on Google.
Freelance digital marketing consultant for web analysis (Google Analytics and Data studio)
Once the digital marketing campaigns are activated or the SEO phase is installed. I will observe the performance of your site via analysis and tracking tools. Among these tools I will use Google Analytics, Google Tag Manager and Data Studio. As a freelance digital marketing consultant, the analysis will allow me to know if the strategy employed is performing well or not, and if necessary to carry out an optimization work to reach your goal.
Digtal Marketing Services
- Implementation of web marketing campaigns
- Google Ads – display
- Performance analysis
- SEO Audit/Natural Referencing
- Web content optimization
- Performance analysis